Anupam Paints

Become an Anupam Paints Dealer

Join India's growing paint manufacturer with 50+ years of manufacturing heritage. 6 decorative brands, full industrial range, competitive margins, and complete business support.

Why Partner With Anupam Paints?

Complete Product Range

Decorative, industrial, waterproofing, flooring — one manufacturer for all coating needs.

10-15% Better Margins

Competitive pricing versus national brands means better margins for your business.

Marketing Support

Shop branding, display boards, shade cards, brochures, and digital marketing materials.

Technical Training

Product knowledge, application training, and certification for your team and painters.

Loyalty & Incentive Programme

Earn loyalty points, quarterly incentives, and annual rewards based on performance.

Exclusive Territory

Protected territory allocation to build your business without competing with other dealers.

Fast Delivery

Pan-India dispatch from our Howrah manufacturing facility with reliable logistics.

Digital Tools

Online ordering, inventory tracking, scheme management, and sales leads through our dealer portal.

Our Brands

As an Anupam dealer, you get access to 6 decorative brands plus our complete industrial and specialty range:

Azura
Azura (Luxury)

Premium emulsions with 10-15 year warranty

Asure
Asure (Premium)

High-performance interior and exterior emulsions

Anex
Anex (Mainstream)

Best-in-class quality at competitive pricing

Atop
Atop (Economy)

Value range for price-sensitive projects

Amaje
Amaje (Primers)

Universal primers for all substrates

Arest
Arest (Waterproofing)

Complete waterproofing and damp-proofing solutions

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